Whether it’s the classic, clean-cut look of the surf scene of the 50s and 60s, the gritty crucible of 70s Dogtown in West LA, or the bold neon palette of 80s Echo Beach and other Orange County lineups, the communities along California’s coastline consistently inform aesthetics-and the lifestyles surrounding them-that go on to shape entire generations. Our new board shorts and swim trunks were
made to meet the same brief.

Whether it’s the classic, clean-cut look of the surf scene of the 50s and 60s, the gritty crucible of 70s Dogtown in West LA, or the bold neon palette of 80s Echo Beach and other Orange County lineups, the communities along California’s coastline consistently inform aesthetics-and the lifestyles surrounding them-that go on to shape entire generations. Our new board shorts and swim trunks were
made to meet the same brief.

Whether it’s the classic, clean-cut look of the surf scene of the 50s and 60s, the gritty crucible of 70s Dogtown in West LA, or the bold neon palette of 80s Echo Beach and other Orange County lineups, the communities along California’s coastline consistently inform aesthetics-and the lifestyles surrounding them-that go on to shape entire generations. Our new board shorts and swim trunks were
made to meet the same brief.

Whether it’s the classic, clean-cut look of the surf scene of the 50s and 60s, the gritty crucible of 70s Dogtown in West LA, or the bold neon palette of 80s Echo Beach and other Orange County lineups, the communities along California’s coastline consistently inform aesthetics-and the lifestyles surrounding them-that go on to shape entire generations. Our new board shorts and swim trunks were
made to meet the same brief.